4th Street Bistro
As a mainstay of Reno’s culinary culture for close to two decades, 4th Street Bistro continues to flourish. An impressive feat in an industry known for ridiculously high failure rates—around 80 percent within the first five years, according to CNBC—4th Street Bistro bucked the trend. Along the way, Chef Natalie Sellers (of Chez Panisse distinction) and General Manager Carol Wilson have inspired a few northern Nevada restaurant trends, including the use of seasonal, sustainable, organic ingredients in all of their preparations and the inclusion of gluten-free, vegetarian, and vegan menu fare. Read more at Nevada Magazine…
Comstock Summer of Love at 50
Long before burners engulfed the playa of Nevada’s Black Rock desert or steampunkers rocked their first Comstock counterculture balls, there was the Red Dog Saloon. From June to August of 1965, the brick-stout, vermillion-tinted Red Dog building marked ground zero for risky, experimental behaviors in a developing psychedelic cultural esthetic that cross-fertilized the Bay Area’s 1960s counterculture. Read more about Virginia City’s surprising role in the 1960’s psychedelic scene at Nevada Magazine…
Entertaining the Comstock
The public image associated with Virginia City, Nevada touts the vision of a salacious, gun-toting mining town with an overpopulated Boot Hill. But recent academic work sheds considerable light on this nineteenth-century urban place, emphasizing achievements in community building, socioeconomic dynamics, ethnic diversity, and an international reputation in both industry and culture. Read more about Virginia City’s historic role as the crown jewel of the San Francisco Mining Pyramid…
Content Marketing Portfolio
Art/Fine Art/Art Gallery
Art Promotions for Heidi Barnett
Heidi Barnett hired me to write a variety of promotional materials for her fine art business Heidi Barnett Art.
These promotional materials included crafting compelling online content, social media posts, press releases, copy for direct mail, postcard marketing, and copy for art contest applications.
White Water Solutions employed me to create a monthly newsletter, Wash Wise, to keep customers and prospects well-informed about the latest trends and technologies in the wash industry through informative, engaging articles and diverse content. I continue to craft this newsletter as both editor and author.
Car/Truck/Equipment Wash Industry
7 Reasons Your Wash Isn’t Shining Above the Competition
This nine-page white paper examines a variety of factors, from water quality to vehicle surface temperature to chemical dwell time, that can negatively impact a Two-Step Wash’s success. Samples provided upon request.
Financial Education/Financial Copywriting
Lift Note/Long Copy Sales Page
Samples include a lift note and long copy sales page for Budget Brainiacs, a fictional product for a fictional company. This was a class assignment through American Writers and Artists, Inc. AWAI is the industry leader in training direct response copywriters. Samples provided upon request.
Vanessa Porter’s Green Dot Journey Website
As a musician and travel nut, Vanessa Porter wished to marry these two passions into a performing arts tour of national and international reputation and hoped to bring recognition to her journey through an SEO website rewrite and content marketing campaign. The site may be viewed in its entirety at: greendotjourney.com.