Two key factors to travel content marketing are quality and quantity. Not all content is created equal, and there’s strength in numbers.
Over its lifetime, one compounding blog post (containing timeless content) creates as much traffic as six decaying posts (news and events related) (Hubspot, 2016). What quality of content are you posting? Could that content work harder for you?
And companies that published 16+ blog posts per month saw almost 3.5 times more traffic than companies that published between 0-4 monthly posts (Hubspot, 2015).
Email marketing campaigns represent another powerful marketing tool. Consider this. A marketing message is five times more likely to be seen in email than on Facebook. And nearly 60% of email subscribers spend between 10 minutes and 60 minutes browsing marketing emails during the week (ChoozOn).
What could you do with 10 to 60 minutes of your customers’ time? How could you bring the adventure to life and inspire their imaginations?
If you’re like most small to mid-sized travel and adventure business owners, your daily plate is full. You simply don’t have the time that it takes—or the resources—to create and implement a strong travel content marketing strategy.
But make no mistake, lack of a solid travel content marketing strategy results in lost opportunity, lost conversions, and lost money.