Understand Your Target Demographic and Speak Directly to Them

Crafting skillful travel content marketing isn’t for everyone. It requires excellent storytelling. And strategic understanding of how best to reach target prospects and customers where their needs, desires, and pain points are. Creating effective content that effectively promotes your company is both an art and a science.

It demands polished writing skills, strategic marketing knowledge, engaging content ideas, and well-researched information. It requires writing articles, blog posts, newsletters, emails, social media posts, and other content pieces that appeal personally to your target demographic…

And it requires a writer who’s passionate about travel and intimately knows your destination. A writer wholeheartedly dedicated to helping your company achieve success and reach its marketing goals.

The adventure starts in your customer’s imagination… Do your current travel content marketing efforts recognize and utilize this principle to drive sales? Would you like to explore how expertly crafted travel content marketing can ramp up your company’s bookings and grow your customer base?

As a seasoned travel content writer and member of your target audience—an inveterate traveler always in pursuit of adventure—I thoroughly understand your clients. I also “get” what drives them to make purchases.

Could your travel content marketing strategy work better for you? Contact me (questions@engridbarnett.com) today to learn more about how storytelling can ramp up your travel company’s bookings and increase your ROI.