Healthcare Content Marketing
NeuropaCalm
I’ve worked with NeuropaCalm (formerly Neurolight) for four years, and the company remains one of my current customers. I provide content marketing strategy, content creation, social media content creation and management, newsletter marketing, and editing support. I’ve also done an SEO rewrite of the website and created content to support collaborations and partnerships with other companies.
Destination Content Marketing
Livability
Livability contracted me to write a six-article series profiling highlights of life in Reno, Nevada. The articles covered a wide range of topics, from a chef profile to outdoor activities, the latest developments in the city, date night ideas, and more. The articles were designed to draw potential residents to the region and involved in-depth, detail-oriented research, including interviews.
Destination Content Marketing
Downtown Reno Partnership
The Downtown Reno Partnership contracted me to write a series of articles showcasing Downtown Reno. These included articles showcasing economic wins in the city, a profile of Basin Street Properties, and various updates on the latest redevelopment activity, plans, etc. These articles appeared on This is Reno.
Travel Content Marketing
Madden Media
I’ve worked with Madden Media on various projects about the American West. Highlights include writing for Tahoe South’s 2019 Visitors Guide “Stay Your Way” section and several articles in their forthcoming 2020 guide. I’ve also crafted narratives for Visit Idaho‘s website, including one inspired by a couple with “empty nest syndrome” who reconnect while taking a road trip through Idaho’s stunning Selkirk Loop.
Travel Content Marketing
Global CommUnity Travel
I create and manage Global CommUnity‘s editorial calendar with an output of one SEO blog post per week. I also write a weekly newsletter as well as a variety of destination-specific pre-engagement materials. These materials include detailed brochures and travel content tailored to school-aged children. I’ve also done an SEO rewrite of their home page and created content for destination-specific presentations.
Destination Content Marketing
Work Live Play Reno Tahoe
I created and managed the Economic Development Authority of Western Nevada’s (EDAWN) editorial calendar for their Work Live Play Reno Tahoe blog and wrote weekly SEO blog posts. I helped them decrease their bounce rate by 50%. I also wrote a quarterly newsletter for EDAWN that enjoyed an average open rate of 47% and click rate of 30%.
Travel Content Marketing
Our Whole Village
I create and manage Our Whole Village’s editorial calendar with an output of two SEO blog posts per week. Since starting, I’ve helped the blog gain top 10 Google rankings for 36 keywords. I also write a weekly newsletter and manage the company’s social media channels. I’ve increased their Pinterest views by more than 3,000 per month on average.
Travel Content Marketing
Visit Newport Beach
I was a regular contributor to the Visit Newport Beach and Dine Newport Beach blogs from Winter 2018 through Fall 2019. I covered everything from fashion to food, summer recreation to exotic sports car auctions, film festivals, and more.
Health and Fitness Content Marketing
Sheehan Health and Wellness
As a consultant, I’ve provide guidance to Sheehan Health and Wellness about branding, developing a sales funnel, and establishing a consistent content marketing strategy. I create and manage the site’s editorial calendar, providing monthly keyword-rich blog posts. I also write monthly newsletters and have helped the company double its email subscriber list. When I began working with Sheehan Health and Wellness, their newsletter had an open rate of 18.4%. Today, the company’s newsletter open rate averages 44%.
Car Wash Content Marketing
White Water Solutions
I assisted White Water Solutions in developing a unique brand and establishing a blog with two SEO posts per week. I wrote a weekly newsletter that enjoyed a 30% open rate and wrote compelling, keyword-rich content for their cross-channel marketing needs, including a white paper.
Travel Content Marketing
Green Dot Journey
I wrote keyword-rich digital content for Green Dot Journey‘s cross-channel marketing needs and managed direct response email campaigns. I increased open rates by more than ten percent. I edited and rewrote digital promotional materials and articles and revised website copy based on best practices in SEO.
