Travel Content Marketing

Madden Media

I’ve worked with Madden Media on various projects in the American West. Highlights include writing for Tahoe South’s 2019 Visitors Guide “Stay Your Way” section. I also recently crafted a narrative for Visit Idaho‘s website inspired by a couple with “empty nest syndrome” who reconnect while taking a road trip through Idaho’s stunning Selkirk Loop.

Travel Content Marketing

Visit Newport Beach

I’m a regular contributor to the Visit Newport Beach and Dine Newport Beach blogs. I’ve covered everything from fashion to food, summer recreation to exotic sports car auctions, film festivals, and more.

Travel Content Marketing

Work Live Play Reno Tahoe

  • I create and manage the Economic Development Authority of Western Nevada’s (EDAWN) editorial calendar for their Work Live Play Reno Tahoe blog and write weekly SEO blog posts. I’ve helped them decrease their bounce rate by 50%. I also write a quarterly newsletter for EDAWN that enjoys an average open rate of 47% and click rate of 30%.   

Travel Content Marketing

Our Whole Village

  • I create and manage Our Whole Village’s editorial calendar with an output of two SEO blog posts per week. Since starting, I’ve helped the blog gain top 10 Google rankings for 36 keywords. I also write a weekly newsletter and manage the company’s social media channels. I’ve increased their Pinterest views by more than 3,000 per month on average. 

Content Marketing

White Water Solutions

  • I assisted White Water Solutions in developing a unique brand and establishing a blog with two SEO posts per week. I wrote a weekly newsletter that enjoyed a 30% open rate and wrote compelling, keyword-rich content for their cross-channel marketing needs, including a white paper.

Travel Content Marketing

Green Dot Journey

  • I wrote keyword-rich digital content for Green Dot Journey‘s cross-channel marketing needs and managed direct response email campaigns. I increased open rates by more than ten percent. I edited and rewrote digital promotional materials and articles and revised website copy based on best practices in SEO.